Marketing, Information and Public Relations Department
Welcome Remarks
Welcome to the Marketing, Information & Public Relations Directorate at Manicaland State University of Applied Sciences.
We are the strategic voice of MSUAS—shaping the University’s identity, sharing its achievements, and building meaningful connections with audiences in Zimbabwe and beyond. Through creative storytelling, strategic communication, and innovative engagement, we showcase MSUAS’s excellence in applied sciences, impactful research, innovation, and community development.
Our Role
Led by Director Tatenda Samantha Majoni, the Directorate oversees:
– Brand strategy and management.
– Corporate and internal communications.
– Media relations and publicity.
– Digital platforms and social media.
– Publications and marketing campaigns.
– Student recruitment and stakeholder engagement.
– International and community relations.
As the University’s lead communication contact, we ensure that every message is clear, consistent, timely, and aligned with the MSUAS vision.
Connecting Our Community
We foster strong relationships with students, staff, alumni, industry partners, government, the media, and surrounding communities. By working collaboratively and participating in key University committees, we connect MSUAS’s communication and outreach efforts with its academic, operational, and institutional priorities.
Our Commitment
Our commitment is to deliver creative, strategic, and data-informed communication that:
– Strengthens the MSUAS brand and reputation.
– Promotes the University’s academic and research excellence.
– Enhances stakeholder engagement and confidence.
– Supports student recruitment and institutional growth.
– Inspires pride across the MSUAS community.
Together, we are positioning MSUAS as a university of choice and a leading force for innovation, sustainable development, and positive societal impact.
Our Vision
To become a world class Marketing Unit.
Our Mission
To raise brand awareness and foster strategic partnerships and linkages which positively positions MSUAS
